email scam

Email Scam

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We have been aware of a number of instances where the email accounts of staff members within a company have been compromised.

Payment administrators receive an email seemingly from a genuine email address of another member of the business (often the director) with a payment instruction.

The instruction has came from a recognised email address and so is processed without further verification. In reality the email has been sent by a fraudster. The fraud may go undiscovered for a significant length of time diminishing the possibility of recovering funds.

We are advising all customers to be aware of this scam. Take additional steps to verify payments when dealing with email instructions.

Be aware of any changes to the style/grammar when receiving new payment instructions.

The Content Marketing Academy

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We are super excited to be attending this fantastic event on Thursday and Friday of this week!

The Content Marketing Academy is all about content marketing. It’s about showcasing content marketing and ‘selling’ the concept of content marketing, giving us a better understanding of what it is, how it works, the business benefits and how we can make it work in the context with our own business and our clients.

We’re hoping the conference leaves us with motivation and inspiration, as well as giving us a better plan and strategy so we will be ready to hit the ground running when we get back to business! Can’t wait!

We have a unique 15% discount code to offer ‘CHIMPS15’ if you feel you would benefit from attending the event.

For more information you can visit TCMA here www.thecontentmarketingacademy.co.uk

PageNorth launch newly designed website!

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After a recent re-brand, the PageNorth team could not wait to re-brand their current website to compliment the quirky new look.

The site has been built responsively to ensure optimum experience on desktop, tablet and mobile devices.

We are excited to continue to provide you with innovative tools to help your digital business plans succeed. As our plans evolve in the future, we are here to help you and provide excellent customer service as always.

May we take this opportunity to thank you for your continued support. We look forward to delivering your new projects under this new exciting branding.

Dermal Clinic – Best Clinic Website Final!

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Our dear clients at dermalclinic®, have received notification that they have reached the final for ‘Best Clinic Website’  The prestigious MyFaceMyBody Awards will be held on Saturday 7th November in London. 

We are absolutely DELIGHTED at this news. dermalclinic® have been extremely proactive since the website launch in March this year, they consistently use content marketing within their blog area providing information and advice.

The website is designed to be intuitive and uncluttered. Imagery is vibrant and easy to comprehend and is reflected in the menus and fonts used throughout. As people increasingly ‘skim read’, it has become important to effectively convey messages, services and treatments in a time-efficient method that also instils reassurance, confidence with visual appeal.

dermalclinic® needed to be able to demonstrate that the site provides excellent, original and helpful information for people looking to learn more about the industry and the treatments on offer. This, they clearly do.

The team had a ball designing and developing this site, PageNorth are extremely proud that dermalclinic® are part of this exciting competition.

Please spare a minute or two to click on the link below where you can place your vote. dermalclinic® are in a few categories but you’ll see the ‘Best Clinic Website’ entry is the 8th category within the page.  

http://www.myfacemybody.com/awards/vote/

Just incase you have forgotten how gorgeous their website is you can have a look here https://www.dermalclinic.co.uk/

We have Re-Branded!

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Our brand enhancement is more than just a logo makeover — it is a reflection of our company’s renewed commitment to being a strategic digital partner to our clients.

We are excited to continue to provide you with innovative tools to help your digital business plans succeed. In the coming weeks we will launch a fresh new website, with the goal of always serving our clients’ needs.

As our plans evolve in the future, we are here to help you and provide excellent customer service as always.

The 5 Stages of Web Design

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Having a website designed and created by a team who has a clear understanding of the website design process is essential in developing the best possible online presence for yourself or your business. When people think of web ‘design’, they tend to think of a websites’ aesthetics and how it looks when in fact the term goes way beyond the physical look of a website. In this article, we hope to help those who may not have as much knowledge about website design gain a better understanding of just what is involved in the creation of a website.

Gather Information Heading

Stage 1 – Gather Information

The first step in the process is gathering as much information about the objectives of a website. This usually starts with a meeting between a client and the designer to find out everything they are looking to achieve with their website. For example, if the website was for a business, the designer would find out as much about the company as they could. They would find out what kind of services they offer, have a look at their existing website if one exists, and gather information on the style of website the client is looking to have whether it be corporate, fun and quirky or some other style.

Also included in this stage is analysing competitors websites to see what information they are displaying and to see if you could do anything better. This is important, especially for a business, as you want to be able to show customers a clear comparison between yourself and the competitor.

 

Design Heading

Stage 2 – Design

They next stage is designing the architecture and the look of the website based on all of the gathered information from stage 1. This includes mapping out the structure of the website using a sitemap. A sitemap defines the main pages and sub-pages of the website which is used as a guide on what content will be featured on the website. The sitemap is also essential in providing a clear understanding of the navigational system that will be used. The titles used for the pages is especially important when it comes to Search Engine Optimisation (SEO). SEO is the term given to the process of optimising web pages for search engines such as Google.

In this stage, a prototype of the website will also be created to allow the client to see how the finished website will look online. Once the design of a website is completed, it is presented to the client who then provides feedback on it. This gives the client the opportunity to say what they like and what they don’t like. The designer then changes the design based on this feedback and this process continues until the client is happy to go to the development stage.

Development Heading

Stage 3 – Development

After the design has been approved by the client, the website can then enter the development stage. This stage is the actual creation of a website. The technologies used in creating the website are very dependent on the purpose. For example, a large website which features a shop usually requires constant updating and this has to be considered by the developers when deciding on what technologies to use for the website.

Typically there are 2 types of web developer that work together on a project; back-end developers and front-end developers. The back-end developers take care of all the intimate workings of a website. The front-end developers are in charge of making sure the website looks like the design. The front-end developers also decide on the animations and interactive elements to use in the website. This process is all directed towards improving the user’s experience.

When developing the website, the developers also have to be sure to comply with current web standards. This includes demonstrating the best practices and making sure they are using the correct semantic formatting for SEO.

This stage is also used to make a website responsive for all mobile devices. With mobile internet use now exceeding desktop use, this step is extremely important and must be executed effectively. Generally, how a website translates onto mobile devices should be considered when designing the website in stage two.

When the designer is happy that the website looks and works as it should, a link will be made available for the client to view the website. As with the design stage, the client will provide feedback and the developers will change accordingly.

Testing and Launch Heading

Stage 4 – Testing & Launch

The testing stage is one of the most important stages. This involves analysing every page of the website on the most common screen sizes including desktop and mobile devices to make sure everything works and looks as it should. In this stage, any errors will be fixed and the final details will be added to the website.

When the developers are happy that no errors exist and when the client is happy to do so, the website can then be launched.

Maintenance Heading

Stage 5 – Maintenance

Just because a website has been launched, it doesn’t mean that the process is over. There will always be updates that are required in terms of the content and technologies and there may be errors that naturally occur on a website. Our ethos here at Page North is that your website is never finished. We become a digital partner to all of our clients. This means that we are only a phone call or an email away to make a change to your website and this means your website is always at the top of the game.

So there it is, the 5 stages of web design. Hopefully now you have a better understanding of exactly what goes into creating a website.

blogging

Why blogging is still important

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Blogging is something which has been about for many years now. Although the formats of blogging have evolved with the introduction of video and micro-blogging platforms such as YouTube and Twitter, traditional blogging still exists. Better yet, it still has a vast following. With its popularity unlikely to die out anytime soon, blogging remains a powerful tool that businesses can utilise to their benefit. In this article, we will outline some of the reasons why it is still important for you to blog and give you some tips on making the most of your blogging.   

In 1994, Justin Hall created a website called Links.net. At this time, Hall referred to this as his personal homepage. It was a place for him to record a web-based diary. If someone had told him at that time that 21 years down the line he would be classed as the forefather of what we now call blogging, he would probably have penned – or typed as the case is thanks to him – a diary entry about how ridiculous the word ‘blogging’ was. In fact, it wasn’t until 1999 that the term ‘blog’ was actually introduced as a shortened version of weblog (web-log). But why, after all this time, is blogging still so important, especially for businesses? Hopefully we can shed some light.

SEO (Search Engine Optimisation)

One of the main benefits of blogging is its impact on SEO. Google and other search engines love organic content. It’s for this reason that many blog posts reach page 1 in search engines. This all has a positive effect on your website as it becomes exposed to more people which in turn can result in more leads and customers for your business.

It gives you a reputation

Writing quality, truthful content on a certain subject helps position you as an expert within your field. If you can provide genuinely helpful information to people, they will develop a trust for your business as they start to recognise that you know what you are talking about. Trust is like the glue in a company-to-client relationship. If you are seen as a trustworthy company, people will feel more comfortable employing you as they know they will be getting a quality service from people who know what they are doing.

It gets your brand image out there

As we all know, the internet is a huge place. With the worldwide popularity of social media being what it is, the potential reach of your brand is limitless. Blogging can act as your key to this vast network of opportunities. The viral effect has become a major target for many marketing campaigns due to this fact. To create a successful viral campaign, you have to create something that people want to share. You can achieve this effect by writing blog posts that contain unique and informative content. Think about breaking news stories. They go right across the internet in minutes. This is because they contain new information that people feel the requirement to share with other people. Ok, so you might not have the latest piece of news, but you could have a unique piece of knowledge that nobody in your field has blogged about yet. Share this and people might feel obliged to spread it in turn putting your brand in front of more eyes.

It gives you a dynamic website

Business websites are notoriously static. They are generally created with the sole purpose of introducing a company to potential clients and promoting the services a company provides. But that’s boring. Every time someone goes back to your site they’re going to see the same information and content they saw before. A blog allows you to change that. A blog allows you to post new content on a regular basis. This gives you a dynamic and constantly evolving website. If you’re constantly updating your website, people are more likely to come back to see what new content you’ve put up.

5 Tips for successful blogging

You’ve seen some reason why you should be blogging, now here are some tips to help you make the most of your blogging:

  1. Use a WordPress based website or blog. WordPress is the most SEO friendly content management system out there. As well as this, WordPress is full of possibilities for you to make your website better and it is also easily manageable.
  2. Use analytics tools. Keeping track of how people respond to your posts is an important factor. If you can see what topics generate the most traffic, you can write more posts of that type and less about topics that aren’t as successful. Some tools you can look into are Google Analytics, Google Webmaster Tools and XML Sitemaps.
  3. Use relevant images and/or videos. Images and videos help make content more interesting. It helps retain people’s attention. Make sure you label your images and videos accordingly however as this is good for SEO purposes. If you use WordPress, this is easy to do.
  4. Create an email list. If you are regularly creating good articles, the chances are people are going to want to keep updated with new posts to create. You can allow people to subscribe to your blog. This lets you save peoples email addresses to contact them directly. You can use this to keep people updated on your company activities and services.
  5. Link to other pages and posts within your website. When you’re writing a post, link to previous posts or other pages on your website. This encourages people to look around your website a bit more which keeps your old content alive.

So there you have it. 4 reasons why blogging is still important for your website and some tips to help you on your way. So what are you waiting for? Get blogging!

Spandex-Blog-Mockup

Spandex Signs Systems Website Launch

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Page North are delighted to launch Sign Systems brand new website. Spandex Signs Systems are a “One Stop Shop” for the Signmaker looking to supply customised and unique products out-with their current capabilities. Sign Systems work closely with many Sign Companies to supply their client’s needs and desires. Easy access to modular signs, sign types and services ensures the user can easily find the sign type of interest without trawling through multiple menus. The site has been built responsively to ensure optimum experience on desktop, tablet and mobile devices.

You can view this website at www.spandexsignsystems.co.uk

greenwitch

The Green Witch – no ordinary website!

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This is no ordinary website. When the Green Witch approached us with this project, we knew it was special. Not like anything we’d undergone before this point. Working closely with the Green Witch we came up with many concepts and ideas, and got to work straight away.

The Green Witch website includes advanced animation, sound design, custom components, bulletin boards and many other complex features. It required a full migration of over 1,400 unique products from a now deprecated system and boasts a powerful platform for the Green Witch to manage her busy and active community or “Circle”.

The site has been built responsively to ensure optimum experience on desktop, tablet and mobile devices. You can view it here at www.greenwitch.co.uk.

periscope

Introducing Periscope… The Next Generation of Social Media

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First there was Facebook. Then came Twitter. Next came the age of Instagram, Snapchat and Vine. Now, we enter the era of ‘Periscope’.

Yes, that’s right. After seemingly having an app to cover every possible avenue of social interaction, a couple of bright sparks have come up with a new one. With most popular social media apps becoming quite laborious, Periscope offers a welcomed escape from every day social media conventions. But what is it?

Periscope is a real-time video streaming app. It allows people all over the world to share what they are seeing around them using their smartphone cameras. You can use the app to hop in and out of what can be described as ‘portals’ to see something happening in real-time at a different location in the world. Alternatively, you can share something interesting in your part of the world for other people to see. For example, say you are witnessing the most beautiful sunset over looking Rio de Janeiro or you are in the midst of a protest in Ukraine, you can let other people experience this live for themselves just by using your smartphone. How cool is that! Twitter has dubbed it the closest thing to teleportation and they pretty much hit the nail on the head.

Developed by Kayvon Beykpour and Joe Bernstein, Twitter soon saw the potential of the app and snapped it up for a healthy $100 million. It’s rumoured that they took the step to buy Periscope after seeing the popularity of a similar app called ‘Meerkat’ at this year’s SXSW conference. That aside, Periscope Chief Executive Kayvon Beykpour is clear in the fact that Periscope is still an independent entity within Twitter despite being bought over. The app was relaunched on iOS on 26th March 2015 and the Android version quickly followed exactly 2 months later however you have to be running Android 4.4 or above to use it. Since then, it has gained popularity at an unexpectedly fast rate.

Attempts have been made in the past to create an app of this kind however low wifi availability and bad mobile internet made the technology unrealistic. With 4G and wifi hotspots everywhere you go now however, this feels like the perfect time to launch an app like this.

As well as browsing and sharing streams on the app, users can send messages back and forth on streams. They can also send ‘hearts’ which are counted up on the broadcaster’s profile. These allow broadcasters to move up on the ‘Most Loved’ list. You can also create a private broadcast so you can choose the people you want to see it.

Celebrities have already being getting in on the action with people like Breaking Bad’s Aaron Paul and Ellen DeGeneres both doing some broadcasting on the app.

As with any app of this kind, there is rules so beware when you’re using it. These include abiding by copyright laws as some Game of Throne fans found out after streaming the Season Premiere. And of course, not all the streams are sunsets and rainbows, many are just everyday things such as computers and strangely fridges. Lots and lots of fridges. Weird.

Anyway, download Periscope and see what all the fuss is for yourself. Enjoy and let us know what you think! Happy Scoping!

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