Matching the site to the market. 3 important points:
- A fundamental principle of e-commerce search engine optimisation is targeted categorisation.
- This approach allows us to dedicate a page (a category in this instance) to a target keyword – technically optimise it for that keyword and include copy only related to that keyword.
- Targeting numerous keywords with one page dilutes the topical relevance (for search engines, pages discussing multiple topics can introduce uncertainty regarding the focus of the page)