Avant Garde Website Showcase

We created a beautiful eCommerce powerhouse for local business avant garde

avant garde approached PageNorth with an idea to start a new business, both online and in a new store, which needed a creative and eye catching identity. Once our design team had created a fabulous logo and brand identity, we turned our attention to the new shop and E-Commerce requirements. The PageNorth team met with Stuart and Fiona to discuss their business plan and consider where we could add most value. An E-Commerce website was created which links to an in store EPOS system. This means that stock levels are always accurately synchronised between the retail store and web store.

Key Requirements

✓ Fully managed service by PageNorth
✓ Drive sales revenues through online marketing, SEO and managed PPC campaigns
✓ Allow full catalogue management through an eCommerce solution and EPOS integration
✓ On-going and active marketing push
✓ Generate more traffic and receive international visitors
✓ Blogging system
✓ 24/5 support and helpdesk system
Avant Garde Logo

Branding and Identity

The avant garde logo was created by the PageNorth design team. The team looked at what avant garde wanted to achieve online and in their local community. Taking these things into consideration we crafted an aesthetically pleasing professional logo and branding guide. The logo contains the brand in a custom handwritten typeface to convey quality and trust and the colour scheme chosen also underpins this.

Our Design Approach

The design team worked closely with Fiona and Stuart to develop a solution that would accurately represent their business and support what they were seeking to achieve. Every design aspect of the logo, brand and E-Commerce website, from the typography to the colours, was carefully considered and serves a purpose. The team created a colour pallet containing two basic colours to give the brand a professional and minimalist style. The action colour that is utilised throughout the site is taken from the little heart on the avant garde logo. This is replicated wherever necessary allowing customers to associate with the brand throughout the stationary, shop signage, social media and website, creating a design that has visual unity wherever it is used. 
Avant Garde Colours

So far we have achieved

NEW INTERNATIONAL ORDERS SHIPPED

SIGNIFICANT SOCIAL MEDIA ENGAGEMENT

MANY NEW PRODUCTS ADDED

Avant Garde Facebook Ad

Marketing

A major part of the avant garde project was the marketing and promotion of the new business. SEO optimisation takes time to start working and so one of the methods we used in the short term to increase brand exposure was to create a marketing campaign on Facebook. This allowed avant garde to target a large audience in their local area, the UK and overseas. 

For the longer term, the PageNorth marketing team are supporting avant garde to market their business through careful Search Engine Optimisation and Keyword Planning. This involves us targeting certain keywords that users type in to find a website. For avant garde this was particularly challenging as their primary keyword is ideally Gifts which is a highly popular online keyword and would be extremely expensive to target. The team suggested that targeting 'Scottish Gifts' would be an effective strategy. 
"Thereafter, the encouragement and support across a broad business spectrum has been, and remains, first class. From building an ecommerce website to installing state of the art POS capabilities, PageNorth has been there day and night. What has particularly worked for us is the clichéd but nonetheless relevant ‘can do’ attitude. There are never problems, only solutions. There is never a simple receive and respond, always advice and ideas. We know this is down to the people and these same people are vital cogs in our business."

Avant Garde Founders, Stuart and Fiona Cameron-Bowman

Head Office: Itek House | 1 Newark Road South | Glenrothes | Fife | KY7 4NS
Southern Office: Finitor House | 2 Hanbury Road | Chelmsford | CM1 3AE
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