Our Design Approach
The design team worked closely with Fiona and Stuart to develop a solution that would accurately represent their business and support what they were seeking to achieve. Every design aspect of the logo, brand and E-Commerce website, from the typography to the colours, was carefully considered and serves a purpose. The team created a colour pallet containing two basic colours to give the brand a professional and minimalist style. The action colour that is utilised throughout the site is taken from the little heart on the avant garde logo. This is replicated wherever necessary allowing customers to associate with the brand throughout the stationary, shop signage, social media and website, creating a design that has visual unity wherever it is used.