GSA Transfers required a website that would allow customers visiting St Andrews to book hassle free airport transfers. Many of GSA's customers are from overseas so it was important that the website was easy to use and provided clear, easy to find information. The company will offer additional services in the future such as local taxi services, student transfers and guided tours.
✓ Develop a brand and online identity ✓ Increase exposure and bookings through online marketing, SEO and managed PPC campaigns ✓ Ongoing and active marketing campaign ✓ Generate traffic from overseas ✓ Online reservation and payment system
Branding and Identity
GSA approached PageNorth without an existing brand or online identity. This allowed us to develop a brand to complement their new managed website. The team began gathering more information about GSA Transfers so they could create a simple and recognisable identity which could be used across different media.
The PageNorth design team set to work creating a logo. A clean sans-serif typeface was used containing two different font weights. The logo also conveys what the brand does by containing the outline image of an airliner to signify airport transfers. Once the foundation of the logo was produced the design team started experimenting with colour. After conducting A/B testing among a sample of participants it was concluded that the dark blue variant was the cleanest and fitted with the brand as opposed to some of the more vibrant logos.
Keyword and Search Engine Optimisation (SEO)
Our PageNorth managed website services are optimised for SEO. Our goal for GSA Transfers was to rank within the top 10 results for the keywords 'Scottish Airport Transfers' and to appear in results such as 'Edinburgh airport to St Andrews'. With our expertise and tools available, we are confident GSA Transfers will benefit hugely from the work our SEO team have done behind the scenes.