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How and why should you optimise your website for voice search?

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Searching is easier than it’s ever been, partly due to the number of voice assistants like Siri, Alexa, and Google Assistant.

Due to this, optimising your website for voice search has become an essential part of SEO if you’re looking to stay ahead of the curve.

Voice search is the preferred method for many people, and it’s accessible because of the rise of smart speakers and voice-enabled devices.

One method of optimisation when it comes to voice search is focusing on long-tail keywords that will match the natural language patterns of your target audience.

Keyword research is a must, we use SEMRush, but there are plenty of other tools, such as Google Keyword Planner, and using these tools can help you identify long-tail keywords that match the searcher’s natural language.

Featured snippets are summaries of answers to user queries, that will appear at the top of the search engine results page (SERP).

Optimising your website for featured snippets can help boost your chances of appearing in voice search results, which is a great way for people to find you.

As long as your content is informative, concise, and relevant, it could be used as a snippet.

If you structure your content in a way that will answer the likely user queries, as well as using clear headings and bullet points, it will make your content more readable and simplistic for the search engine to grab.

As always, website speed is a very important aspect of your ranking, and this goes for your website’s performance in voice search results too.

Google considers website speed as a ranking factor, so it’s essential to optimise your website’s loading speed, plus it greatly improves user experience.

Your website should be optimised for all devices, including mobile, you can use tools like Google PageSpeed Insights to check your website’s speed.

FAQ (Frequently Asked Questions) pages are a helpful thing to have on your website anyway, but they can also significantly improve your website’s performance in voice search results.

A voice query will usually be in the form of questions, so having an FAQ page that addresses the common questions related to your business will improve your website’s performance.

Use natural and human language to create these questions and answers, and make sure the content is short and accurate to fit the format.

Schema markup is a structured data format that gives search engines information about your website content.

Making use of schema markup will help search engines better understand your website’s content and make it more likely that you’ll appear in voice search results.

Use schema markup to mark your content, such as your business name, address, contact information, and any other relevant information.

Keeping your website optimised for local search is crucial when you’re looking to reach your local customers.

Voice search is often location-based, depending on the query, so optimising for local search helps you rank in a number of search types.

Again, ensure your website has all your essential information, address, contact details, and open hours, then claim and optimise your Google My Business listing.

Overall, optimising your website for voice search requires a slightly different approach than traditional SEO.

Focusing on long-tail keywords, optimising for featured snippets, improving website speed, creating an FAQ page, using schema markup, and optimising for local search can really help your website’s performance in voice search results.

Use these tips to increase your online visibility, increase traffic and get in front of your competitors in voice search results.

Do you need help with your website’s SEO?

Take that first step and contact our team, we can help your business get the traffic it deserves.

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