As a business owner, you should already be aware that your customers are the lifeblood of your business and that is why it is fundamental that you engage with them. Many businesses don’t understand or value the importance of meaningfully engaging with their customers and instead push hard sales pitches on their customers. Brands which will thrive for years to come are those who value their customers and will make the time to interact with them and use feedback to better their services. Read on to find out how you can engage better with your customers.
Develop Emotional Connections
Over the years, research has supported the importance of building strong and emotional connections with customers. One of the best ways to do this is break down the walls between the consumer and the brand and tell your story and show that there is a person behind the business. Through social media, blogging and your website you can introduce yourself and welcome new users with a welcome message telling them a bit about yourself and share your brand values. Make yourself (or an employee) the face of the brand and to be the person who represents your business. For example, when people think of Apple they will usually associate Steve Jobs with the brand. This allows you to humanise your business and give customers someone to relate to.
Build a Community
Community forms are nothing new and something which is here to stay. One of the main advantages of online community forms is that you are able to directly engage with your loyal customers and provide them a platform to meet other people around the globe who share the same interests and values. Many businesses use social media platforms to create communities and will use this as a means to answer questions, share news and discuss any changes to the business.
Make Your Customers Part of Your Team
Most people enjoy being part of a team and your customers are no exception. Use your community to ask your customers for feedback and ideas that can help your brand flourish, whether it’s something as simple as introducing a new product or to even contribute to the redesign of the brand logo. If you provide customers with the means to contribute to your business they will be more likely to invest in your brand and share your content. Additionally, you should also take the time to be a part of your customers ‘team’. For example, if you notice that one of your regular customers is holding a charity event you can share this on your social media accounts and support them.
Appreciate Your Customers and Reward Them
Make sure that your customers know how much you appreciate them and value their custom by offering discounts, sharing exclusive content with them via email marketing and holding competitions. This will encourage your users to regularly engage with your content and share the benefits of being a part of your community with their friends and family. Furthermore, by offering discounts to your loyal customer base, this will encourage users to join your community, sign up for newsletters and follow your social media accounts which is a fantastic means to increase brand awareness and target lookalike audiences.
If you are needing more information on how to best engage with your customers contact our marketing team at PageNorth and start your digital journey with us today.