Google Analytics is a free web analytics service that tracks and reports your website traffic, meaning you can get valuable insights into your audience, their behaviour, and how they interact with your website, for free.
With our marketing strategies, we will implement Google Analytics on your website and then tailor your online marketing strategy to better reach and engage with your audience.
Local Insights: Google Analytics allows you to track where your traffic is coming from, which can be especially important for small businesses, as you can gain a better understanding of your local audience.
Improve User Experience: By tracking key metrics such as bounce rate, time on site, and pages per session, you can gain insights into how users interact with your website and identify areas for improvement to enhance the overall user experience.
Track and optimise your marketing campaigns: By tracking the performance of your online marketing campaigns, such as social media, email, and Google Ads, you can make data-driven decisions on which campaigns are working and which ones may need to be tweaked.
Measure ROI: Google Analytics provides a wide variety of metrics, such as conversions, revenue, and return on investment (ROI) that allows you to measure the effectiveness of your online marketing efforts, which can help you make informed decisions on where to invest your resources.
Easy integration: Google Analytics is designed to be easy to install and integrate with other tools like Google Ads, Search Console, and Tag Manager.