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When it comes to creating a website, there are a few key things to keep in mind.

The most important aspect of any website is usability. The website should be simple to navigate and users should be able to find what they’re looking for quickly and easily. If users can't find their way around the website, it's not likely they will stick around for long.

The layout and design of the website should also be attractive and user-friendly. It’s also important to make sure the website is updated regularly with new content.

Easy to find and use

There are five basic elements of effective navigation:

- menus

- links

- search

- breadcrumbs

- site map

Each of these elements should be easy to find and use. The menu should be located at the top or side of the page and links should be clearly indicated (usually underlined or in a different colour).

The search bar should be easy to find and use, and breadcrumbs should help users see exactly where they are and how they got there.

Good website layout

There are several essential elements to a good website layout: the header, the navigation, the content, the footer and the sidebar.

The header is the top of the page and should contain the website's name and/or logo. The navigation is located below the header and should include links to all of the website's pages.

Typically, the content is located in the middle of the page and should be easy to read.

The footer, as the name suggests, is located at the bottom and tends to contain contact details, a privacy policy, copyright information and often links to social media accounts.

Fonts and colours

When it comes to web design, fonts and colours are important elements to consider. While there are no standard rules, there are a few things to keep in mind.

When it comes to fonts, choose a typeface that is easy to read. Sans serif fonts are typically the best choice for online text - they are easier to read on screens than serif fonts.

Limit the number of different fonts you use on your website, as too many can make the text difficult to read.

Choose colours that will help your website stand out from the competition. Colours should also be complementary so that they don't clash with one another.


When it comes to web design, images are key. Not only do they help break up the text on a page, but they also help to convey a message or idea.

Here are three elements that make a good website image:

- Intent: The first and most important thing to consider when choosing a website image is its intent. What is the image meant to communicate?

- Context: Once the intent of an image is known, its context needs to be considered. Where will it be placed on the page? What other elements will it be surrounded by?

- Quality: Visually, you want your company to be represented with crisp, clean, sharp imagery.

At PageNorth Digital, website design is in our blood, it’s what we do. Since 2014, we've grown year-on-year and now have offices in Fife, Chelmsford, Belfast and Malaga.

All of our websites are completely bespoke - we don't use templates or themes. This allows us to craft high quality, unique websites that won't be found elsewhere.

We’d love to hear about your project.

Get in touch to find out how we can help your business
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