Already a Customer?

If you're looking for support, you've come to the right place.


Web design: Expectations vs reality

share this article

In every industry, having a website is considered the standard.

It allows leads to find you easily and understand what you do.

When deciding on how to acquire a website, your two options are to either build it yourself or use a professional service.

With plenty of website builders available, creating one yourself may seem simple, but there’s a lot more to web design than meets the eye.

Using a website design and development service ensures that your website will meet all your needs, as well as looking great while doing it.


With website builders and content management systems being available, many people think that website design is a quick and simple process.

This isn’t the case.

To build a website that is user friendly, aesthetically pleasing and fully functional takes time.

The first step is establishing a brand, branding goes past logo design and a colour scheme.

You have to think about brand personality, all aspects of your identity.

Something simple like the font can completely change the tone you are setting with your design.

Then you have to establish the full design system, how will each page be unique but still remain consistent and coherent.

With many steps and considerations, designing a brilliant website can’t be done in an hour, even if website builder advertisements tell you otherwise.

One man army

DIY websites may seem appealing to many, but it allows lots of things to slip through the cracks.

With a website design company, there will be a team and collaboration of different departments, all working on your website.

The website design team can plan out your website and make sure that everything looks great, then it will be handed to the website development team.

Having more than one set of eyes is always beneficial.

It covers all bases, nothing will be forgotten about or considered low priority.

This also speeds up the process of building a website, nobody is struggling to multitask.

Out of sight, out of mind

If you are building your own website using a CMS, with no web design or development experience then your focus will be on appearance.

Many people forget about the importance of the backend, even if the user can’t see it, it’s still important.

Plugins, images, videos and animation can all affect your sites speed and performance.

The backend heavily affects your ranking.

If you want your website to show up when people search for your keywords, there’s a number of factors that need to be considered while developing your site.

A website design company will take care of this and ensure that your website has all the backend SEO in place, giving you more visibility.

Finished at last

You’ve built and published your website, so you don’t have to worry about it anymore, right?


It’s incredibly important to keep your website current.

As the industry changes, you should change with it.

Your website can’t just be four pages with a header image and some text, like it used to.

Now you must continuously develop, modernise and add flair to your website.

Whether its kept active with blog content or just general updates, website maintenance is just as important as the initial design and development.

Where does that leave you?

Ultimately, the choice is yours.

Website design isn’t a quick and easy process, even with a web design service you can be involved in the development and get your say.

Your vision, brought to life.

Use your creativity and allow us to develop the site you deserve.

Let us handle it and contact our team!

More articles

We’d love to hear about your project.

Get in touch to find out how we can help your business
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram