If you’ve been scrolling through our website or liking our social posts you will have heard the term ‘bespoke web design’. But do you actually know what it means? In this article, we’re going to explain what the term actually means and how effective a bespoke website can be for your business as opposed to a traditional off-the-shelf solution or DIY option.
Bespoke is an adjective and by the English Cambridge dictionary definition means something that is
When we use the term bespoke, we don’t just use it loosely like other digital agencies. We truly offer a unique website tailored to your business. PageNorth doesn’t believe in templates and carbon copy solutions. Every website we build is finely crafted and designed from the ground up. We guarantee that by the end of the process you’ll have a website that is unique to you. Since our websites are built from the ground up we can offer leading PageSpeed scores and performance benefits for your site. Usually off the shelf themes are bloated from containing loads of unnecessary features that aren’t used , . This drastically decreases site performance and overall PageSpeed scores which in return can have a detrimental effect on SEO. A simple and intuitive website for your business will give people a great first impression of your brand. Every line of code we write serves a purpose and maximises your website’s potential for SEO gains.
As a small business, it’s easy to spot an eyecatching website theme and think that it would be easy enough to build a website yourself. But having expertise, support, and a strategy in place, works wonders for driving traffic and conversions in the long term.