Following last week’s article, we thought we should delve a bit deeper into logos and their importance.
Two articles in a row about a seemingly basic topic will be strange to some, but logos hold a lot more importance than you might think.
Logo design may look easy, but until you try it for yourself, most people don’t realise just how difficult it really is and how many things there are to remember.
What’s the problem?
Logo design isn’t just about making something visually appealing, there’s a host of factors that must be taken into consideration: brand personality and identity, colour scheme and more.
Having said that, business owners don’t need to know or care about the intricacies of logo design, there are plenty of companies that will design one, so what’s the problem?
We frequently help people who come to us looking for help to fix a poorly designed logo.
Think of it like a bad tattoo from a cheap tattoo parlor - you end up having to spend money to get it fixed by a reputable tattooist, someone you should’ve gone to in the first place. Ultimately it costs more money and time.
It’s not just a logo
So, what sorts of problems do we encounter?
Image formatting is a common issue, knowing which to use and why.
Can it be scaled down to a small size (printed on a pen, for example) or a huge size (a billboard, an IMAX cinema screen or even on a building).
All of these factors are extremely important when a company has a logo developed — but many business owners don’t know all of these things, they just want a logo.
The main thing to remember is that it’s not just a logo, there are a lot of things that need to be considered. Your logo is how you present your brand to the public, how you want to be perceived visually.
There are plenty of cheap options and services, but do they take these things into consideration? Are they cutting corners? Do they have the experience?
A few key points to consider:
These aren’t the only things to think about, but you don’t have to worry about that. Let us do it for you!
When starting a business, one of the most important decisions you'll make is what logo to use. Your logo will be the face of your company, so it’s important to choose one that’s professional and reflects your brand.
A logo is a graphical representation of an organisation, product or service. Logos are often designed to be simple, memorable and typically consist of the organisation's name in a specific typeface and colour scheme. In recent years, logos have become essential in social media marketing where they typically feature in profile and cover pictures.
Your business and its values
Creating a unique logo can be overwhelming. After all, this is the face of a business and will be seen by customers and potential customers alike. But, with a little creativity and some help from a professional, you can have a logo that accurately represents your business and its values.
When it comes to creating a logo, there are quite a few things to consider. The most important aspect of any logo is simplicity. A well-designed logo is easy to remember and can be quickly reproduced in a variety of sizes. It's also important that it accurately represents a business and is appropriate for the desired image and target market.
It's all about standing out from the competition. If a logo doesn't immediately catch the eye, it can be easy to blend in with all of the other businesses out there.
So, how can a logo design be as effective as possible?
The first rule of thumb, as mentioned, is to keep it simple. A complex logo will only be confusing to customers, difficult to remember and may not stand out from the competition. Sticking to basic shapes and colours makes a logo easy to understand.
Colours can evoke emotions
Then there’s the colour palette. The colours you choose will help to create a certain mood or feeling for a brand. Using contrasting colours is also a good idea. A bright green logo against a black background will be much more visible than a light green logo against a white background.
Colours can evoke certain emotions and can help a logo stand out from the competition. If you’re a tech company, you may want to use bright colours, while a law firm may want to use more subdued colours.
McDonald’s moved away from their classic red to sage green and earthly looking browns. This is because they want to be seen as being environmentally friendly after pressure from European activist groups as well as a move away from their traditional child oriented (Ronald McDonald, Hamburglar et al) image.
The face of your brand
The font is a huge consideration too. Capital letters can be seen as imposing, lowercase can be seen as more approachable and friendly. Either way, it should be legible, reflect the brand personality and be easy to reproduce.
A logo is the face of your brand. It’s the first impression people have of your company and it needs to be professional, eye-catching and accurate.
Click HERE to check out the graphic design and logo services on offer from PageNorth Digital. Click HERE for part two of this article.